Buy Now, Pay Later (BNPL) services continue to grow in popularity (see graph below). Because this activity is not captured by traditional credit reports, it’s difficult for lenders to capture a consumer's full financial picture. Integrating alternative data, such as BNPL expenses, into credit assessments provides a detailed look at debt-to-income ratios, empowering lenders to make sharper distinctions between high and low-risk borrowers. The result? Credit offers that are more finely tuned to reflect genuine financial behavior.