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Digital banking executives had been pressured to migrate low value self-service transactions from the physical channels—branch and contact center—to the digital channels—online and mobile—but design challenges have led to lack of overall consumer awareness and usage around some digital banking capabilities. As a result, many financial institutions have allocated their marketing budget to advertise mobile banking capabilities to increase usage, but adoption for certain digital capabilities still lag. As consumers increasingly rely on digital, financial institutions will need to find ways to move from the digital banking basics to building digital platforms of engagement.
With this shift, conversational banking creates a new opportunity for financial institutions to get more power out of their digital banking solutions by creating an interface that allows consumers to have a real-time, two-way interactive conversation about financial activities and topics. This on-demand webinar will explore:
- Driving the next wave of digital banking – moving beyond the basics
- Creating real-time engagement in the digital channels
- Cutting through the clunky digital user experience by facilitating interactions through conversational banking
Tiffani Montez, Senior Analyst, Aite
Rob Guilfoyle, CEO, Abe.ai