Michael Whitt of ApexEdge on Subscriptions Management

In this episode we speak with Michael Whitt, President and Co-founder of ApexEdge, about subscription-based products and services and how financial institutions can offer superior customer experiences related to subscriptions. In our discussion we cover things like:

• The disparities between consumers and providers.
• Why are so many businesses moving to subscription instead of ownership business models?
• Why subscriptions cancellation may soon be table stakes for financial companies.
• What is “friendly fraud”?
• How this affects the relationship between banks and subscription providers.

Useful links:
ApexEdge
Michael Whitt on LinkedIn
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