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Zeroing in on open banking use cases that improve customer experience while improving the bottom line is one of the challenges for financial institutions embarking on an open banking initiative. Publishing data to the financial ecosystem is only one side of the equation. How do financial institutions consume and analyze the data? How can ecosystem relationships help mid-size banks compete and offer customers more choice?
Open banking holds tremendous potential to enhance offerings, expand reach, and drive customer-centric innovation, but without a compelling business case it is only a concept.
In this on-demand webinar, we will explore key open banking use cases that enable more holistic customer service that fuels customer engagement:
- Comprehensive view of customers' financial accounts and applications
- Customer permissioned cash- flow and expanding credit opportunities
- Personalized insights for targeted, timely outreach throughout customers’ financial life
Lisa Novier, Head of Governance, Risk and Compliance Envestnet l Yodlee
- Laurent Van Huffel, SVP Open Banking & Financial Solutions North America Axway
The information, analysis and opinions expressed herein are for informational purposes only and do not necessarily reflect the views of Envestnet | Yodlee and Axway. These views reflect the judgement of the author as of the date of writing and are subject to change at any time without notice. Nothing contained in this piece is intended to constitute legal, tax, accounting, securities, or investment advice, nor an opinion regarding the appropriateness of any investment, nor a solicitation of any type. Intended for investment professionals only. Past performance is not indicative of future results.