FinTech and financial service innovations grew at an unprecedented rate last year, with the rise of neobanks, the acceleration of digital banking, the explosion of bank-FinTech partnerships, and a massive increase in global FinTech funding.1 This year, as FinTech continues to expand, we highlight three major trends taking center stage and defining how consumers interact with their banks and finances. These three trends – hyper-personalization; digital platforms and conversational AI; and embedded finance, have ease and convenience in common, and all help consumers manage financial tasks, wherever they happen to be.
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